Lions Club of Dimapur Elite successfully organized a two-week social media awareness campaign, #plasticfreestartshere, to highlight the harmful effects of single-use plastic and promote sustainable alternatives. The campaign was held in observance of Environment Week from April 18 to 26.

As part of the initiative, the Club undertook a series of impactful activities aimed at engaging the community. The campaign commenced with the distribution of plastic-free sanitary pads in Master Colony, where women were also educated about hygiene, health, and environmentally sustainable practices.

Continuing the momentum, the Club carried out an extensive cloth bag distribution drive under the #plasticfreestartshere campaign. More than 1000 cloth bags were distributed to vendors, hawkers, shopkeepers, and passersby across key areas including New Market, Durga Mandir and Nyamo Lotha Road. During the drive, the team actively interacted with the public, spreading awareness about reducing plastic usage and encouraging the adoption of eco-friendly alternatives.

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The initiative was conducted in the presence of District Governor Lalit Kumar Kothari, Governor Elect Lion Dr Neena Dutta, and GST Coordinator, Neeta Agarwal, Extension officer, Lion Sandeep Bakliwal whose presence added significance and motivation to the campaign.

The project was successfully executed by Project Chairpersons, Sakshi Binaykia and Chitra Damani under the able guidance of Club President, Meena Sethi.

Through this initiative, the Lions Club of Dimapur Elite reaffirmed its commitment to environmental responsibility and community welfare, urging citizens to take small but meaningful steps towards a plastic-free future.