The Inter Media Publicity Coordination Committee (IMPCC) held its sixth meeting at the Directorate of Census Operations, Kohima on November 9, under the chairmanship of Head of Programme, Akashvani, Kohima, Ella Kayina.
The meeting discussed the various surveys conducted by the National Statistics Office (NSO), including the Annual Survey of Industries (ASI), Consumer Price Index (CPI), Household Consumer Expenditure Survey, migration survey and National Household Income Survey. The NSO highlighted challenges in obtaining accurate information from respondents, particularly regarding income, migration and market prices, and stressed the need for greater public awareness and cooperation.
The NSO sought support from the media and other departments in sensitising the public and disseminating information about ongoing surveys.
Director of Census Operations, Dr Kenei Miachieo, IFS emphasised the importance of selecting enumerators familiar with the local area, language and dialect to ensure better cooperation from the public during data collection. He also acknowledged the media’s support in the first phase through talk shows, interviews, radio jingles and news coverage, and sought continued publicity for the second phase of Census 2027, scheduled from January 10 to March 5, 2027.
He requested the media to consider Census 2027 as a topic for public awareness programmes to ensure wider outreach and cooperation.
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Earlier, Deputy Director, Directorate of Census Operations, Vikishe Chishi, in his welcome address, highlighted the importance of IMPCC in coordinating publicity efforts and ensuring effective dissemination of government initiatives and achievements to the public. He appreciated the committee’s contribution towards the successful completion of the first phase of Census 2027 and stressed the importance of continued coordination and public awareness for the successful conduct of the second phase.
Other discussions included strengthening coordination among departments for better media coverage of government programmes and exploring the organisation of a friendly sporting event, including football or futsal, to promote camaraderie among employees.
Representatives of the participating departments and organisations presented their major activities and publicity initiatives. The presentations provided an overview of various government programmes, campaigns and public information activities carried out during the month.
