Apex Motor Enterprise Dimapur, authorised dealer for Mahindra & Mahindra Pvt. Limited—organised a two-day car mela for the first time in Mokokchung in collaboration with Bharat Benz. The inaugural program was held on June 10 at Imkongmeren Sports Complex and will
continue until June 11.
The Mokokchung edition of the car mela was initiated in response to increasing public inquiries and high demand in the district. During the event, an official announcement was made regarding the launch of a Mahindra showroom and servicing centre in the Yimyu Ward of Mokokchung, near the IOC station just before Khensa village gate.
Mhabemo, Up-Country Manager on behalf of Apex Motor Enterprise informed that due to insistent public demand, the showroom and service centre is being set up on a priority basis. The project is expected to be completed within four to six months, depending on weather conditions. “We are pushing it very urgently,” he added and it was stated that Mokokchung was chosen as the venue because of its strategic market potential.
The car mela is aimed at reaching out to customers not only in Mokokchung but also in nearby areas such as Tuli, parts of Assam, Zunheboto, and Wokha. Apex Motor Enterprise further added that the enterprise plans to expand this initiative to the eastern parts of the state as well.
Download Nagaland Tribune app on Google Play
The event features several key services and offers including test drive of Mahindra models ROXX, SCO-N, XUV700, and XUV3XO; exchange bonus for old vehicles; spot financing facilitated by SBI Main Branch Mokokchung and HDFC Bank Mokokchung; spot booking
with additional offers and used car sales in collaboration with Neo Motors and MJ Motors.
Acknowledging the support received, Apex Motor Enterprise extended gratitude to the Adventure Motorsport Association Mokokchung (AMAM) and Spearhead for their behind-the-scenes contributions; and the Mokokchung district administration and the Mokokchung Municipal Council fo their cooperation in making the event successful.
Apex Motor Enterprise clarified that this initiative exclusively focuses on Mahindra vehicles.
Earlier during the inaugural programme, a presentation of car products was conducted by the team of experts from Apex Motor Enterprise. Longtilong, Personal Sales Executive, highlighted features of the XUV 3XO, while Alemmanyang, Senior Commercial Sales Executive, gave a presentation on the Pickup Maxx HD 2.0. Brief speeches were also delivered by representatives from SBI, Main Branch Mokokchung, the Adventure and Motorsport Association Mokokchung (AMAM), and Spearheads Mokokchung.
