In a bid to improve road safety, the Nagaland Motorcycle Club (NMC) has installed a new reflective road safety board along National Highway 29 at Chümoukedima’s 2nd Gate area on July 2. The stretch is known for frequent accidents and heavy traffic, making the location significant for the club’s ongoing efforts to reduce road mishaps.

Built entirely by club members, the board aims to enhance night-time visibility for drivers and riders. By constructing the board themselves, the club was able to save nearly Rs. 50,000 in costs. The reflective signage is designed to be visible from about 100 meters away, especially along accident-prone sections, serving as a constant reminder for motorists, particularly two-wheeler riders to adhere to traffic rules and prioritise safety.

During the brief installation programme, Central Chief Peter Rutsa highlighted the club’s journey from its founding in 2010 at the same stretch of highway with only two members. Today, the club has grown to 80 members and expanded to four chapters spread across Dimapur, Kohima, Kiphire, and Longleng. Over the years, the NMC has evolved from a group of Royal Enfield riders seeking adventure into a club known for promoting tourism, supporting charitable and community work, raising awareness on social issues, and partnering with the government on civic responsibilities.

The club extended gratitude to contributors, volunteers, and local authorities who supported the project. It also appealed for continued cooperation from the media and the wider community to help carry out similar safety measures in the future.

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Speaking at the event, ACP Niuland Nokin praised the club’s commitment to taking on such voluntary responsibilities, which are usually beyond the scope of a motorcycle club. He assured the department’s support for such citizen-led initiatives and encouraged other residents to view road safety as a shared responsibility.

EAC Chümoukedima, Kevithito Rose also appreciated the club’s effort, noting that while NH-29 remains one of the state’s better highways, it still records frequent accidents. He stated that the club’s initiative not only supports safer roads but also helps change the negative perception often attached to motorcycle riders by showing that they can be responsible citizens who give back to society. He reminded all road users to drive responsibly and understand the duty they carry for their own safety and that of others.