AI cannot replace empathy and human touch: President, Mokokchung Press Club

Mokokchung: The smarter the journalist, the smarter the society: Dr. Limasenla Longkumer

BY | Thursday, 16 November, 2023

Together with the rest of the country, Mokokchung Press Club (MPC) observed National Press Day with the theme ‘Media in the Era of Artificial Intelligence’ on 16 November 2023, at the Conference Hall of Hotel Whispering Winds, Mokokchung.

In his keynote address, President of the Mokokchung Press Club, Limalenden Longkumer, said that National Press Day is not just a celebration but a day to reflect upon the challenges, achievements, and responsibilities that come with the power of journalism. He contemplated the profound transformations in the world and the media’s evolution over the years, culminating in the present challenge posed by Artificial Intelligence.

He underscored AI as both an opportunity and a challenge, commenting, “On one hand, AI has empowered journalists with tools for data analysis, fact-checking, and content creation, enhancing the efficiency of newsrooms. On the other hand, it raises questions about the ethical use of AI, and the potential for biased algorithms, as well as the implications for job roles within the media industry – and, most importantly, the potential erosion of human judgment in the journalistic process.”

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Asserting that AI cannot replace “empathy and human touch”, Longkumer urges the press fraternity to hold the essence of the media – to inform, educate and hold the powerful accountable.

Highlighting the necessity for a ‘symbiotic relationship’ between the press and civil society organizations, the MPC President reinforced the media’s role in informing and educating society while unwaveringly upholding the truth.

Er T Imlisunep Ao, Principal of ITI Mokokchung

Er T Imlisunep Ao, Principal of ITI Mokokchung, and the thematic speaker, expressed that effective use of AI is a powerful tool for media and that harnessing its potential can greatly benefit Mokokchung.

Contemplating the prospect of the media catalyzing Mokokchung into a skill hub, Ao envisioned the establishment of a ‘Skill University’ in the district. He elaborated how skilled labourers from Eastern Nagaland have found livelihood in Mokokchung and emphasized that the media can play a significant role in inspiring such aspirations into the people.

Stating that Mokokchung Press has so far upheld and maintained its integrity and has earned people’s trust, he hoped the press fraternity will continue to uphold the truth and be ‘righteous’ in ttheir reports.

Dr Limasenla Jamir, Assistant Professor of Fazl Ali College, Mokokchung shared her journalistic journey, describing it as ‘spectacular.’ She viewed, “the smarter the journalist, the smarter the society is” and urged emerging journalists to remain curious, ask questions, keenly observe, take accountability for errors, and rectify them.

Tialemba Ao, District Public Relations Officer Mokokchung, expressed eagerness to collaborate with the press fraternity in reflecting the sentiments of the people to the government. He acknowledged the indispensable role of the press in disseminating information to grassroots levels, seeking continued cooperation.

Sashimeren Jamir, Secretary of Mokokchung Press Club, delivered a heartfelt vote of thanks, and the program was adeptly chaired by Temjennaro Longchar.

The event witnessed the participation of members from several civil society organizations including the apex Ao women’s body, Watsü Mungdang; All Ward Union Mokokchung Town (AWUMT); Ao Students’ Conference (AKM); and Mokokchung Town Lanur Telongjem (MTLT).

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