In an effort to improve public communication and outreach, Akashvani Kohima and the Kohima district administration signed a Memorandum of Understanding (MoU) on June 25. The partnership aims to collaborate on radio programming and awareness campaigns focusing on governance, public welfare, health, education, real-time traffic updates, disaster management, and other vital issues.
As part of the agreement, Akashvani Kohima will produce and broadcast radio programs in consultation with the district administration, ensuring that the content is informative, timely, and relevant. The district administration will contribute by providing officials, experts, and resource persons for participation in these programs.
The MoU also emphasizes the crucial role of radio in emergency communication. In accordance with Section 30 of the Disaster Management Act, 2005, Akashvani Kohima will broadcast official announcements and advisories during natural disasters, pandemics, or other emergencies. The two parties will work together to promote community training and disaster preparedness.
Also, special programs and jingles will be jointly developed for national and state events, elections, and other important public interest themes. The collaboration seeks to leverage Akashvani Kohima’s broadcasting expertise and the district administration’s governance resources to deliver impactful messages to the public.
In addition, FM Tragopan will broadcast real-time traffic updates every half hour to help commuters navigate Kohima city more efficiently.
Updates will be aired from 10 AM to 12 PM and again from 3 PM to 5 PM, providing timely information on congestion and alternate routes.
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The initiative is expected to boost the visibility of government schemes and policies, making them more accessible to citizens across Kohima district.
Deputy Commissioner Kohima, B Henok Buchem shared that the idea of real-time traffic updates through radio broadcasting had been on his mind since he assumed office, inspired by similar updates he used to hear on the radio during his college days in Delhi. The concept was further developed through discussions with the Akashvani Kohima team and followed by a long process of working out the details.
He highlighted that radio continues to have a strong impact, especially in rural areas, recalling how he had learned of his NPSC result through radio from his hometown. He urged all stakeholders, particularly the traffic police, to institutionalize this initiative and work together to make it a grand success.
The Memorandum of Understanding was signed by Deputy Commissioner Kohima; Additional SP Kohima (Traffic), Z Tshurhosie Kajiri; and Abino Lasuh, Assistant Director (P) and Head of Programme, Akashvani Kohima.
