An impactful awareness program aimed at fostering an understanding of fortified rice and the significance of fortifying Public Distribution System (PDS) rice with iron folic acid and vitamin B12 was successfully conducted at the Town Hall in Wokha. The event, which took place on August 25th, brought together various stakeholders including Fair Price Shop (FPS) dealers, Village Council chairmen, ward chairmen, Gaon Burahs (GBs), Civil Society Organizations (CSOs), and others committed to public welfare.
The program featured EAC (Extra Assistant Commissioner) of Wokha, Luchui Fithu, as the special guest, and Shanpathung Ezung, State Technical Officer from PATH, an international organization, as the resource person.
During her address, EAC Luchui Fithu highlighted the Central Government’s collaborative efforts to combat anemia and malnutrition. The government has approved the distribution of fortified rice through the Food Corporation of India (FCI) and state agencies. The initiative, aiming to enhance the overall health of the population, will ensure uniform nutritional benefits across states under various food security schemes by 2024. Fithu urged the attendees to disseminate the awareness and reject unfounded rumors circulating on social media, which falsely claim that fortified rice is plastic rice.
Resource Person Shanpathung Ezung shed light on the daunting challenge of anemia and malnutrition in India. He shared alarming statistics revealing the prevalence of underweight children, reproductive women, and men. Ezung emphasized that addressing these pressing issues requires a multi-faceted approach. As a significant step, the Central Government mandates rice fortification in all social safety net schemes by 2024.
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Ezung debunked misconceptions by clarifying that fortified rice is not plastic rice. Rather, it is enriched with vital micronutrients to enhance overall health. He educated attendees on how to identify fortified rice and showcased its quality.
The event was chaired by Aitpyong Myingthungo, Assistant Director of Food & Civil Supplies. The welcome address was given by Ekoni Humtsoe, and the vote of thanks was proposed by SI Chanbeni.
