As part of the ongoing nationwide Swachhata Hi Seva 2024 campaign, Public Health Engineering Department (PHED), Rural Division Dimapur, in collaboration with the residents of Urra Village, organized a cleanliness and plantation drive on 25th September, 2024. This initiative took place in the Urra Village Market area, which has been designated as one of the Cleanliness Target Units (CTUs) under Rural Division Dimapur.

Cleanliness Target Units (CTUs) are typically neglected garbage points, known as black spots, adopted during the campaign period for focussed, time bound transformation into clean areas. The event in Urra Village saw significant participation from local volunteers. The program began with an address by the Block Sub- Divisional Officer, who emphasized the importance of the Swachhata Hi Seva (SHV) 2004 campaign. Following this a pledge taking ceremony was held before participants preceded with the cleanliness activities.

As part of the drive, 10 almond saplings were planted around the bazar area, contributing to the green initiative. The cleanliness drive concluded with a vote of thanks from the villagers, acknowledging the collective efforts in ensuring the event’s success. The collaboration between PHED, Rural Division Dimapur and the village dwellers were essential in promoting a cleaner and greener environment for Urra Village.

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Additionally, two other Cleanliness Units located in Kukidolong and Jhomapani villages, were also cleaned on 23rd September as part of the Campaign, with active participation from local residents. The Swachhata Hi Seva Campaign, running from 15th september to 2nd October, 2024, aims to revitalize the spirit of collective action and encourage citizen participation in cleanliness efforts nationwide. The campaign is anchored by three key pillars emphasizing a ‘Whole of Society ‘ approach to cleanliness.

Moving forward, several cleanliness drives are scheduled across various villages throughout Chumoukedima district. In these Villages, the campaign focuses on cleaning water supply, infrastructure, promoting waste segregation, and ensuring effective waste collection. Notable efforts have already been carried out in the villages of Tir, Pherima B, Seithekema C and Ruzaphhema.

Community involvement has been vital to the Campaign’s success, with many villages already reporting improvement in overall cleanliness and hygiene. Several other villagers are continuing their participation in these activities, reinforcing the message of the Swachhata Hi Seva Campaign.