The Office of the Development Commissioner (handicrafts) under the Ministry of Textiles has launched the Indian handicraft portal – http://indian.handicrafts.gov.in – through which eligible handicraft artisans can apply for participating in marketing events.
This initiative will provide a fully digitized marketing platform to handicraft artisans.
The ministry has informed that annually, around 200 domestic marketing events are organised in different parts of the country with an aim to support the artisans in selling their produce.
The online process starting from application to selection and finally stall allotment is completely computerised, without any human interface. It is therefore aimed to provide equal, fair and transparent opportunity to all artisans.
The artisans may login with their pehchan card number, followed by authentication with OTP sent on the registered mobile number. The ministry stated that the process of receipt of application, Selection and Allotment for all the marketing events including Dilli Haat now now be made through the portal only.
The practice of inviting physical application for participation in domestic marketing event has now been dispensed with, it stated.