DAY-NRLM (Deendayal Antyodaya Yojana – National Rural Livelihoods Mission), Ministry of Rural Development will be launching ‘Nayi Chetna-2.0’, its National Campaign Against Gender-Based Violence. MoRD announced that the campaign would be launched on 25 November which is the International Day for the Elimination of Violence against Women and that it will be observed across 34 Indian states and UTs till 23 December 2023.
The annual campaign will be led by DAY-NRLM’s self-help groups network of over 9.8 crore rural women members with the spirit of a Jan Andolan or people’s movement.
MoRD mentioned in a statement that the National Family Health Survey – 5 reveals that more than 77 per cent women still do not report or talk about their experience of violence.
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The Nayi Chetna campaign aims to advance the rights of women and gender-diverse individuals, for a life without fear, and gender-based discrimination and violence. Campaign activities will deepen awareness on gender-based violence (GBV) amongst self-help group members and encourage GBV reporting. It will also address social norms which sanction and help such forms of violence to prevail, the Ministry said.
Nayi Chena campaign will compliment DAY-NRLM’s ongoing programmatic efforts to address GBV. In addition to multiple targeted activities which enhance women’s decision making, and agency, DAY-NRLM has established more than 3000 Gender Resource Centres (GRC) at block level to provide a community managed platform from where inequalities and discrimination on the basis of gender can be protested, and where survivors can seek redressal through the support of other departments and agencies working on those issues.
The participating ministries for the campaign are Ministries of Rural Development, Panchayati Raj, Women and Child Development, Home Affairs, Law and Justice, Information and Broadcasting, Youth Affairs and Sports, Education and Literacy, Social Justice and Empowerment, as well as Health and Family Welfare.
