Naara Aaba is a premium wine brand located in Ziro Valley, Arunachal Pradesh, dedicated to producing world-class wines from organic local fruits. It’s mission is to empower local farmers and create a sustainable community-driven ecosystem.
“Naara Aaba is the realization of a visionary dream to bring the taste of world-class premium wines to every corner of the globe. Each bottle represents the pride of local farmers, as they are crafted from organic fruits harvested from rural backyards.
Located in the heart of Ziro Valley, Arunachal Pradesh, our vineyard is a natural marvel. Amidst the green canopy, we have established a home run by many loving hands. Every investment in Naara Aaba inspires a farmer, a youth, or a woman to dream bigger,” highlights Longtili C Sangtam, Managing Director of Naara Aaba, Nagaland.
Sustainability and Community Empowerment
The foundation of Naara Aaba is deeply rooted in the empowerment of local farmers. By encouraging the use of abundant but underutilized local produce, the brand provide a sustainable market for the farmers.
“Our winery sources fruits from local orchards in the valley and surrounding areas, creating a vibrant community-driven ecosystem. We extend employment opportunities to local school and college dropouts, as well as to people from the neighborhood, including the elderly. Our community-driven outlook has brought vibrancy and hope to the farmers and community members of the region,” shares Sangtam.
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Shark Tank India Success
Naara Aaba’s commitment to sustainability and community empowerment caught the attention of investors on Shark Tank India (Season 2). The company secured a deal worth Rs 75 lakh. Vineeta Singh of Sugar Cosmetics and Vikas D. Nahar of Happilo offered Rs 50 lakhs for 5 percent equity and Rs 25 lakhs as a loan at 10 percent interest, totaling Rs 75 lakhs in funding.
A Journey that began with Kiwi fruits
Naara Aaba’s voyage began in 2017 with the aim of connecting markets for the region’s abundant but underutilized kiwi fruits. Founder Rita initiated the process by purchasing kiwis from neighborhood farmers to produce wine, thus creating a sustainable and profitable market for local produce.
Naara Aaba looking for Distributors in districts of Nagaland
Managing Director Longtili C Sangtam has announced that Naara Aaba is actively seeking distributors in all districts of Nagaland. This expansion aims to bring the world-class wines to more people, supporting local economies and increasing the reach of its premium products.
“We invite you to experience the bliss of Naara Aaba. There’s nothing more fulfilling for us than showing you around our home and sharing the fruits of our labor. Let’s begin this fruitful journey together,” states Sangtam.
