The department of Social Welfare Nagaland, through the State Project Management Unit (SPMU) under Poshan Abhiyaan, has notified that a month-long nationwide celebration of Poshan Maah 2025 will be launched from September 17 to October 16.
According to a DIPR report, since its inception in 2018, Poshan Maah has grown into one of the largest people’s movements on nutrition in India, with millions of activities conducted annually across every state and district.
“It has become a cornerstone of the Government of India’s flagship Poshan Abhiyaan (National Nutrition Mission), engaging Anganwadi workers, ASHAs, schools, local bodies, frontline departments, NGOs, and communities. Over the years, the celebration has significantly raised awareness on nutrition, health, hygiene, and the importance of community-led action in building a malnutrition-free India,” the report stated.
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This year, Poshan Maah 2025 focus areas include five key themes, which Nagaland is also observing through community-based activities, workshops, rallies, and awareness drives-
- Addressing Obesity – Reducing excess sugar and oil consumption, promoting balanced diets, and growth monitoring of children.
- Early Childhood Care and Education (ECCE) – Poshan Bhi Padhai Bhi – strengthening pre-school education through storytelling, play-based learning, and parental engagement.
- Ek Ped Maa Ke Naam – A green initiative encouraging tree plantation, nutrition gardens (Poshan Vatikas), and eco-friendly practices.
- Infant and Young Child Feeding (IYCF) – Promoting exclusive breastfeeding, complementary feeding, hygiene, and anemia prevention.
- Men-Streaming – Actively engaging men as caregivers and nutrition champions to support family health and well-being.
Stating that one of the unique strengths of Poshan Maah is the multi-departmental convergence approach, the department informed that in Nagaland, the celebration will be carried out jointly by the departments of Social Welfare, Health and Family Welfare, School Education, NSRLM-Rural Development, Agriculture, Horticulture, Forest, Environment and Climate Change, and AYUSH, along with the active involvement of local bodies, community organizations, and village councils.
This convergence would ensure that health services (growth monitoring, anemia screening, IYCF counseling) are combined with education initiatives (ECCE workshops, school rallies); agriculture and horticulture departments promote Poshan Vatikas and kitchen gardens to strengthen food security; environment and forest departments support plantation drives under Ek Ped Maa Ke Naam; community participation is fostered through the involvement of traditional leaders, SHGs, schools, and youth groups.
The statewide campaign will be implemented across all districts with activities such as: launching ceremonies with poshan pledges and community engagement, growth monitoring of ICDS beneficiaries, ECCE workshops and community-based events showcasing indigenous toys and folktales, tree plantation drives, poshan rallies, and the setting up of kitchen gardens, anemia camps, IYCF counseling sessions, and food demonstrations using local ingredients, men-focused workshops and Suposhan Diwas to involve fathers and youth in child nutrition, closing ceremonies recognizing the best-performing functionaries.
As the state prepares for the launch of Poshan Maah 2025, joint secretary and project director Poshan Abhiyaan Nagaland, Olemjungla Aier stated that Nagaland is committed to blending traditional food practices and community strengths with this national effort to ensure healthier mothers, stronger children, and a nourished future for all.
The department of Social Welfare has called upon every citizen of Nagaland to actively participate in Poshan Maah 2025, reinforcing the vision of a Suposhit Bharat – Nourished India.
