Noklak District Handloom and Handicraft Council (NDHHC) had its brand Noklak Masterpieces launched by Superintendent of Police Noklak, Dr Pritpal Kaur Batra, IPS on 23 September.

The council has introduced this initiative in accordance with the motto ‘Fighting drugs and unemployment with livelihood’.

The president NDHHC, S Khumo said that this brand will provide opportunities for the local artisans to promote their works and earn a sustainable income. SP Pritpal Kaur, while launching the brand, encouraged the youths to practice entrepreneurship to sustain their livelihood instead of doing drugs.

Noklak Masterpieces are homegrown, handmade and hand-crafted products made by the natives of the area from raw materials found in its rich land. They include kitchen ware, traditional cloths, Elloi Niu (stinging nettle) products, headgears, machete, jewellery, earthenware, cane products, pottery, wild reah bags, wooden shawls, cotton products, traditional iron tools and many more.

Items from Noklak Masterpieces will be on display and available for purchase at this year’s World Tourism Day’s function at Tourist Resort Noklak.

Noklak District Handloom and Handicraft Council (NDHHC) launches ‘Noklak Masterpieces’ on 23 September 2022.