The official emblem of the 3rd North East Olympic Games, slated to take place in Nagaland from March 18 to 23, 2024, was unveiled on March 4. The emblem, according to a press release issued by the Nagaland Olympic Association (NOA), is a captivating visual representation of unity, diversity, and sporting prowess, perfectly encapsulates the vibrant spirit of Northeast India’s participation in the global sporting arena.
In a collaborative effort with the Nagaland Olympic Association, the emblem was meticulously conceptualized and brought to life by Sungtirong Imchen, Creative Director of Kaki Marketing.
“At the heart of the emblem lies a circular motif, symbolizing unity and harmony, surrounded by nine curved stripes radiating from the outer edge towards the center. Eight of these stripes intricately mimic the unique patterns of hornbill feathers, symbolizing the eight states of Northeast India – Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura,” stated the NOA.
The feather-like stripes serve as a poignant symbol of the region’s rich cultural heritage and diversity, converging in solidarity towards a common center, echoing the shared aspirations of the North-eastern states.
Further, the ninth stripe, positioned at the heart of the emblem, embodies the iconic Olympic torch, universally recognized as a symbol of sportsmanship, perseverance, and global unity fostered by the Olympic Games. The vibrant red color of the torch signifies strength and courage, attributes that are inherent in every athlete who participates in the Games. At the center of the emblem lies the iconic Olympic rings, representing the union of the five continents and the global nature of the Olympic movement.
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Surrounding the Olympic torch, the flame burns brightly in gold, symbolizing eternity and richness. This rich gold color signifies the everlasting legacy of the Olympic Games and the enduring spirit of sportsmanship that transcends borders and generations.
Spanning across the districts of Chümoukedima, Dimapur, and Kohima in Nagaland, the 3rd North East Olympic Games will witness athletes from the eight North-eastern states competing across 16 diverse sporting disciplines. Beyond mere competition, the games represent a celebration of unity, camaraderie, and the vibrant spirit of Northeast India.
“As the momentum builds and preparations for the games intensify, organizers and athletes alike are poised to showcase the region’s unparalleled talent and unwavering passion for sports to a global audience. With the unveiling of the emblem, the stage is now set for an unforgettable celebration of athleticism, cultural diversity, and unity,” stated the NOA.
