Tally Solutions Pvt. Ltd., Bengaluru, in collaboration with Startup Nagaland under the Department of Industries & Commerce, Government of Nagaland, successfully conducted a masterclass on Essential Marketing Strategies on April 22, 2025, at the Innovation & Incubation Space (IIS), Capital Convention Center, Kohima.

The masterclass was aimed at equipping entrepreneurs and business owners with actionable tools and strategic insights to enhance their marketing capabilities and drive brand growth in the digital era.

The program started with a welcome address by Ikheshe Kahoto, Assistant Director, Department of Industries and Commerce, Government of Nagaland. This was followed by a brief address from Vivek Sovasaria, Deputy General Manager –Evangelization and Influencer Marketing, Tally Solutions Pvt. Ltd., who emphasized the critical role of marketing in business success and sustainability.

The session was led by Omkar Sardessai, Head – Brand and Communications at Tally Solutions, who delivered comprehensive insights on developing impactful marketing strategies, strengthening brand presence, and enhancing communication channels for businesses of all scales.

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Around 50 Participants including the startups from various sectors and Incubators including Youthnet , Educentre School of Business (ESB), Nagabots and NTTC under Startup Nagaland attended the workshop, actively engaging with the content and discussions. The strong turnout reflected a growing interest among Startups in leveraging strategic marketing to scale their businesses.

The event concluded with an interactive Q&A session and networking opportunity, fostering meaningful exchanges between participants and resource persons.