World Consumer Rights Day was observed in Wokha District on Friday under the theme “Fair and Responsible AI for Consumers” to shed light on ethical standards in AI-driven markets and raise awareness among consumers. The programme held at Lotha Hoho Conference Hall was organised by Wokha District Legal Service Authority (WDLSA), in partnership with the Department of Legal Metrology and Consumer Protection Wokha and the Consumer Rights Organisation Wokha.
At the programme, District and Session Judge, Wokha, Nino Iralu emphasized the need for empowering consumers by encouraging them to speak out about their concerns regarding unethical practices in the market. She highlighted that when a complaint is filed, it is not done with the intention to punish the service providers but to make them rectifying errors to protect others from encountering subpar services.
Furthermore, Iralu highlighted the roles of the WDLSA and the Consumer Rights Organisation Wokha, both of which provide complimentary services, and urged individuals who have witnessed inadequate service to come forward and collaborate in enhancing the community.
During the event, Thungbeni Kikon, Legal Advisor of WDLSA, discussed the impact of AI on marketing and ecommerce, noting its negative effects on consumers. She outlined 13 essential strategies to help consumers defend against deceptive marketing tactics, particularly AI-driven online scams. Kikon also cautioned online shoppers to be vigilant when sharing personal information on digital platforms.
Additionally, panel lawyer Yangrothung Humtsoe provided insights into the Consumer Rights Protection Act, emphasizing its significance in safeguarding consumer interests. He enlightened the audience about their rights, including access to information and the ability to file complaints against unfair business practices. Humtsoe advised consumers to seek assistance from the District Consumers Forum Office for resolving issues related to unethical conduct.
Renbonthung Tsanglao, another panel lawyer representing WDLSA, spoke about the Consumer Dispute and Redressal Forum, stressing the importance of understanding the rights of both consumers and service providers. He urged consumers to remain calm and avoid resorting to violence when conflicts arise during transactions, highlighting the value of resolving disputes peacefully.
The event concluded with a call for collaborative efforts between consumers and regulatory bodies, emphasizing the need for united action. An interactive session was also held to encourage engagement with the attendees.
