Press Information Bureau (PIB), Kohima organised the 2nd Inter Media Publicity Coordination
Committee (IMPCC) meeting at Akashvani, Kohima under the chairmanship of Dr Engam
Pame, Additional Director General, PIB, Regional Office, Imphal.
The meeting was attended by representatives from the Department of Information & Public
Relations (IPR), Akashvani Kohima, Doordarshan Kendra Kohima, Central Bureau of
Communication (CBC), Defence PRO.
Welcoming the members, Dr Pame described the IMPCC as an important platform to foster synergy, cooperation and better communication among media units of the Ministry of Information & Broadcasting, State Government departments, Central Government offices and public sector undertakings. He said the committee provides an opportunity for stakeholders to share ideas, exchange experiences, discuss communication challenges and collectively work towards improving public outreach.
He said that as government communicators, all members have an equal responsibility in supporting the Government of India’s vision of Viksit Bharat 2047, under which India aims to become a developed nation by the time it celebrates 100 years of Independence. He urged all departments to work together so that government initiatives and developmental activities reach the people effectively.
Dr Pame stressed that the work carried out by various departments often remains unnoticed because it is not adequately documented and publicised. He urged member departments to actively share their activities through the IMPCC, noting that the reports submitted by the committee are consolidated and forwarded to the Ministry of Information & Broadcasting before being shared with the concerned Ministries.
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Calling for closer collaboration among PIB, CBC, Akashvani, Doordarshan and other stakeholder departments, Dr Pame said regular interaction beyond formal meetings would strengthen coordination and improve the overall effectiveness of government communication. He also suggested aligning communication efforts with important national themes, flagship programmes and significant events observed each month.
The meeting reviewed the publicity and outreach activities undertaken by member departments during June and discussed communication plans for the coming month. Members also deliberated on strengthening coordination and improving the timely submission of reports.
The committee decided that the IMPCC meeting in Kohima would henceforth be held on the first Friday of every month to facilitate regular interaction, better coordination and timely submission of monthly reports to the Ministry.
