The ‘Aatmanirbhar Bharat Utsav 2024’ was inaugurated by the Chief Guest, Union Minister of External Affairs, Dr S Jaishankar and Guest of Honour, Union Minister of Commerce and Industry, Consumer Affairs, Food and Public Distribution and Textiles, Piyush Goyal at Bharat Mandapam, New Delhi on 3rd January 2024. The event is crafted to highlight India’s economic strength and cultural richness.
The Ministry of Commerce & Commerce informed that the Aatmanirbhar Bharat Utsav 2024, which will go on till 10th January 2024, is organized into various zones, each distinctively showcasing the nation’s technological advancements and economic developments, alongside a colourful assortment of local products from different States and Union Territories. National One District One Product (ODOP) Awards 2023 were presented to the winners at the inaugural function.
Speaking on the occasion, Dr Jaishankar said that the ODOP initiative has the potential to drive the growth of the tourism sector which in turn will push employment generation. He added that while making in India is “very” crucial, branding and promotion of products are important as it helps in increasing demand. He said that ODOP and Geographical Indicators (GI) are acting as effective tools in promoting traditional Indian products. He said that the Ministry of External Affairs and the Ministry of Commerce and Industry are working together along with Indian missions to boost the country’s outbound shipments.
In his address, Piyush Goyal lauded the ‘Aatmanirbhar Bharat Utsav 2024’ as representative of whole of the government approach that the Prime Minister has brought to the fore and which has been the hallmark of the government over the last 10 years. The Union Minister said that when India talks about economy, Indian ambition and target is not for small changes, the economy will reach the US$ 5 trillion target in a few years and will become the third largest GDP in the world by 2027. He said that this target can be achieved by 140 Crore Indians working as a team as per the Panch Pran of Amrit Kaal enunciated by the Prime Minister.
Aatmanirbhar Bharat Utsav 2024 is being hosted by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry.
The ODOP Awards recognise the substantial efforts and successes in promoting the ODOP Initiative, bringing together Districts, States, and Indian Missions abroad to celebrate their contributions towards this innovative national endeavour. There are a total of 24 Awards across 3 categories – for Districts, States and Union Territories and Indian Missions Abroad which were received by their representatives at the ceremony. Indian Missions Abroad joined the ceremony virtually.
