In compliance with the Solid Waste Management Rules, 2026, and in observance of Swachhata Hi Seva, the Chumoukedima Town Council (CTC) organised an awareness programme through a flash-mob performance by students of Chumoukedima Dance & Fit Studio at three locations namely – Saturday Market, Jack & Jill Shopping Mall, and CT Square on September 26.

The flash-mob was aimed to draw the attention of citizens towards the importance of four-way segregation of solid waste and to promote greater public awareness regarding responsible waste management.

Speaking on the initiative, T Lemlila Sangtam, NCS, ADC & Executive Officer, Chumoukedima Town Council, said that the activity was aimed at making solid-waste management a firm, civic-minded and accountability-driven public responsibility. She emphasised that effective implementation of the SWM Rules requires the active participation and cooperation of every citizen.

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She further highlighted the importance of collective responsibility in keeping the town clean and stressed adherence to the “Polluter Pays” principle, under which those responsible for generating pollution and waste are expected to bear the appropriate responsibility for its management.

The awareness programme sought to encourage citizens to move beyond merely disposing of waste and instead adopt responsible practices such as segregating waste at source, reducing waste generation and ensuring proper disposal.

The Chumoukedima Town Council called upon all citizens, commercial establishments, institutions and other stakeholders to extend their cooperation towards building a cleaner, healthier and more sustainable Chumoukedima.