This year, the Angami Morung, managed by the Rüsoma Village Organisation, is experiencing a surge in both local and international visitors as part of the 25th anniversary celebrations of the Hornbill Festival. Known as the “Orange Village” of Nagaland, Rüsoma is welcoming a significant number of tourists, all of whom are enjoying the traditional Angami cuisine and unique cultural experiences on offer.
Zhavilie Zhale, a representative from the Rüsoma Village Organisation, shared his enthusiasm about the festival’s success so far. “We are delighted that both local and international tourists are visiting our morung, particularly the Angami Morung, and we are receiving positive feedback,” he said. “Our local cuisines, including Angami chicken porridge and Thutshe, the premium rice beer are proving very popular. The rice beer, made using traditional methods, is also a hit.”
Zhale also highlighted the positive sales and turnout, expecting the momentum to continue in the coming days. “We encourage more tourists to visit and experience our authentic Angami cuisines,” he added.
As part of the festival’s celebrations, the government has introduced improvements to infrastructure and waste management, which have been welcomed by visitors and vendors alike. Zhale commended the government’s Initiatives, particularly the new parking systems aimed at reducing traffic congestion. “Though there have been some challenges, such as a few difficulties with the new parking systems, overall, it’s a positive development,” he noted.
However, Zhale pointed out areas that could benefit from further attention. “One issue we have encountered is the internet and transaction systems. With many tourists paying via digital methods, a stronger internet connection would make business operations smoother, especially for small entrepreneurs,” he explained.
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He also suggested the need for more toilet facilities, especially to separate those for tourists and locals, to ensure a more comfortable experience for all.
Zhale further spoke about the cultural significance of the traditional rice beer sold at the Angami morung.
Made using local ingredients and without any artificial additives, the rice beer is a cornerstone of Angami tradition. “It contains a small amount of alcohol, but we are committed to preserving our ancestors’ methods. It’s natural, and we urge people to drink responsibly,” he said. “Like any food or drink, moderation is key to enjoying it safely.”
Comparing this year’s turnout to previous festivals, Zhale observed an increase in local tourists, with a smaller proportion of international visitors. He attributed this growth to media exposure and government efforts to promote the Hornbill Festival and Naga culture. “More people are learning about the Hornbill Festival and the traditions of the Naga tribes, which is helping to boost attendance and interest,” he noted.