The Entrepreneurs Associates (tEA) promotes North-East India craftsmanship at TexworldExhibition, Paris

BY | Wednesday, 3 July, 2024

For the past twenty-four years, The Entrepreneurs Associates (tEA) has been committed to creating livelihood opportunities for the people of Northeast India. Understanding that markets are critical for the long-term sustainability of any communities it works with, tEA developed its private marketing company, ‘Entrepreneurs Associates Natural Food & Handicraft Enterprise (EANFER),’ to link communities with markets. The EANFER team, led by its Director, Neikule Doulo, has been creating market linkages for farmers, weavers, entrepreneurs, and artisans for the past years, informed The Entrepreneurs Associates.

With the objective to create a platform for local handicrafts in the global market, EANFER has stated that Neikule is currently at the ongoing event of the Paris’ Texworld Apparel Sourcing, which is being held at Porte De Versailles, France from the 1st to 3rd of July, 2024.

Facilitated by the North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC), Ministry of Development of North Eastern Region (DoNER), Government of India, and the Handloom Export Promotion Council (HEPC), EANFER hopes that this will lead to another level of opportunities for its local weavers and artisans.

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The Texworld exhibition is a major international trade fair for fabrics, textiles, and accessories held biannually in Paris, France. It showcases a wide range of materials for fashion, from basics to high-end creations, and attracts professionals world-wide, including designers, buyers, and manufacturers. The fair focuses on trends, innovations, and sustainable practices in the textile industry. EANFER added that it is, a significant event for networking, discovering new suppliers, and gaining insights into upcoming textile trends.”

EANFER’s Director, Neikule Doulo stated, “This is a wonderful platform to showcase our Indigenous handiworks to the global audience, and I hope the world will appreciate the creativity of our local communities and the ingenuity of our works.”

Sharing about the event, Lucy Bora, Executive Business Development of NEHHDC further elucidated, “NEHHDC, supported by the Ministry of Micro, Small, and Medium Enterprises (MSME) of the Government of India, is delighted to announce its participation in the prestigious TEXWORLD PARIS 2024. This event will serve as a platform to showcase the rich textile heritage of Nagaland, including the unique and sustainable Naga textiles and fibers. One of the highlights will be Nettle fibre, a distinctive and eco-friendly material from the Nagaland region, presented by EANFER. This participation underscores our commitment to promoting traditional crafts and sustainable practices globally.”

tEA is committed to contributing to the promotion and growth of cultural exchange and appreciation for indigenous craftsmanship within the global textile industry. It hopes to achieve this through its marketing company, EANFER, which aims to bring indigenous products to the national and international markets, promoting sustainable development and cultural heritage.

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