CCPA issued 20 notices to IAS coaching institutes for misleading ads, slapped penalties to 8

New Delhi: Institutes cautioned for giving false guarantee, deliberately concealing important information

BY | Thursday, 14 December, 2023

Central Consumer Protection Authority (CCPA) has issued 20 notices to IAS coaching institutes for misleading advertisements and imposed penalties on eight such IAS coaching institutes. This was informed by Union Minister of State for Consumer Affairs, Food & Public Distribution, Ashwini Kumar Choubey in a written reply in the Lok Sabha on 13th December 2023.

The MoS also said that under the Consumer Protection Act, 2019, misleading advertisement in relation to any product or service is defined as an advertisement, which— (i) falsely describes such product or service; or (ii) gives a false guarantee to, or is likely to mislead the consumers as to the nature, substance, quantity or quality of such product or service; or (iii) conveys an express or implied representation which, if made by the manufacturer or seller or service provider thereof, would constitute an unfair trade practice; or (iv) deliberately conceals important information.

Under the provisions of the Act, the Central Consumer Protection Authority (CCPA) was established in 2020 to regulate matters relating to violation of rights of consumers, unfair trade practices and false or misleading advertisements which are prejudicial to the interests of public and consumers as a class.

The CCPA has notified the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 on 9th June 2022 that included; (a) conditions for an advertisement to be non-misleading and valid; (b) certain stipulations in respect of bait advertisements and free claim advertisements; and, (c) duties of manufacturer, service provider, advertiser and advertising agency.

Further MoS Choubey informed that CCPA has issued “Guidelines for Prevention and Regulation of Dark Patterns, 2023” on 30th November 2023 for prevention and regulation of dark patterns listing 13 specified dark patterns.

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