The Dimapur Naga Students’ Union (DNSU) has clarified that a recent incident involving a business establishment has been wrongly portrayed as an issue related to Maximum Retail Price (MRP) violations, asserting that the matter actually concerns alleged irregularities involving Non-Naga Indigenous Certificates.
“It is deeply concerning that certain individuals and organisations are deliberately manipulating the narrative to divert public attention and portray it as a mere pricing issue,” a statement issued by DNSU stated.
In a statement, the union said it had been “wrongly accused” of taking action against a shop over MRP-related concerns, calling such claims factually incorrect.
The Union strongly condemned what it described as “unwarranted and ill-informed statements” issued by some organisations without proper understanding of the matter. It said such remarks mislead the public and obscure the seriousness of the issue involved.
DNSU reiterated that its actions are guided by the larger interests and welfare of indigenous Nagas and that the union operates under the trust and mandate of tribal student bodies in Dimapur to protect Naga rights and interests.
The Union further cautioned organisations with “no direct concern or understanding” of the matter against interfering for publicity or selective narratives, stating that public statements should only be made after understanding the facts and implications involved.
According to the DNSU, the core concern relates to non-tribal individuals allegedly procuring land without indigenous certification and engaging in questionable activities, which it said directly affects the rights and safeguards of indigenous Naga population.
Nagaland Tribune app on Google Play

At the same time, the Union questioned the sale of packaged products without proper MRP declaration and alleged arbitrary pricing and questionable GST practices. While clarifying that such concerns were not the primary issue in the present case, DNSU said they should not be ignored by organisations claiming to uphold legality and fairness.
The union also questioned why some groups remained silent on unethical business practices but raised objections only when DNSU acted. It urged NGOs and organisations to focus on correcting illegalities and protecting public welfare rather than “shielding business malpractices.”
DNSU maintained that the public should question why certain entities fail to exercise internal accountability and oversight, only reacting after irregularities are exposed publicly.
“Genuine responsibility demands transparency, accountability, and proactive self-regulation—not selective outrage after exposure,” it stated.
Reaffirming its position, the union stated that it does not require permission or approval from any organisation that stands against the interests of the Naga people and asserted that it would continue to carry out its responsibilities “fearlessly” guided by truth, justice and the collective welfare of Naga society.
“Any attempt to distract, deflect, or interfere with this legitimate cause will be firmly resisted,” it warned.

