Gajendra Singh Shekhawat, Union Minister for Tourism and Culture, in a written reply in Rajya Sabha on August 1, 2024, informed that due to a revision in the WEF’s methodology, India’s 2021 rank was adjusted to 38th place.
According to the Travel and Tourism Development Index (TTDI) 2024 report published by the World Economic Forum (WEF), India was ranked 39th among 119 countries. Prior to this, the previous index published in 2021, India was ranked 54th.
As per the TTDI report, out of the TTDI pillars mentioned, India’s scores have improved in three areas: Prioritisation of Travel & Tourism, Safety & Security, and Health & Hygiene.
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In accordance to the UNWTO barometer for May 2024, there were 975 million International Tourist arrivals around the world in 2022, wherein India recorded 14.3 million International Tourist Arrivals that represented 1.47% of the international inbound tourism market share. The share of India’s International Tourist Arrivals in Asia & Pacific is 15.66% in 2022.
The Ministry of Tourism has developed a holistic manner to advance the tourism destinations and products of the country both within and overseas through, “an integrated marketing and promotional strategy and a synergised campaign in association with the travel trade, State Governments and Indian Missions.”
The Ministry also added that through Website and Social Media platforms of the Ministry, advancements are taken up for additional promotion. Varying promotional materials developed by the Ministry are made use of to boost tourist destinations. “The Ministry of Tourism also participates in travel fairs/exhibitions held in major and potential overseas markets to increase India’s share in the global tourism market,” stated the press release.
Under the “Champion Service Sector Scheme (CSSS)”, Ministry of Tourism has been reimbursing the amount incurred by Ministry of Civil Aviation on the scheme of UDAN (RCS).
Till date, Rs.226 Crore has been reimbursed to Ministry of Civil Aviation. Under RCS UDAN Tourism, 53 tourism routes are operational for better connectivity of important tourist places.
