The Creators for Community Initiative under the Nagaland Influencers Summit (NIS) 2026 has raised approximately ₹7.5 lakh through a collective fundraising campaign to support families and communities affected by the recent landslides and related hardships across Mon district.
Under the NIS 2026 theme, “Beyond Influence: Creating Change Together,” a team of content creators, artists, volunteers and community representatives travelled to Mon to take the relief effort beyond social media and directly to affected communities.
The team conducted field visits, verified affected households and facilitated direct financial assistance, emphasising transparency and responsible utilisation of the funds raised through public contributions.
The ₹7.5 lakh represents a consolidated relief fund generated through multiple community-led initiatives, rather than a contribution from any single individual or organisation.
The fundraising began with grassroots outreach, including a one-hour street collection in Kohima that generated ₹24,500 through direct appeals to members of the public and local businesses. The campaign was subsequently expanded through the #150ForMon online initiative, encouraging people to contribute according to their means.
A multi-hour livestream featuring musicians, performers, comedians, artists, content creators and other talents from Nagaland further mobilised support. Members of the Nagaland Mobile Legends: Bang Bang (MLBB) gaming community contributed ₹16,000, while musicians, artists, creators, well-wishers and members of the public from within and outside Nagaland also contributed to the relief fund.
The organising team said it has been maintaining transaction records and reconciling contributions received through multiple payment channels, including several QR codes necessitated by UPI transaction limits.
Direct assistance reaches affected families
Upon reaching Mon, the team undertook ground surveys and visited affected colonies to identify households requiring immediate assistance. During the first phase, the team reached 32 families, with families that had lost members receiving ₹10,000 each.
A total of ₹3.25 lakh was disbursed directly to affected households during this phase.
Local content creators and community representatives Tinglem and Chonngam assisted the team in verifying affected families and collecting bank account details to facilitate accountable fund transfers.
The relief team also extended its outreach to Tizit, where, together with local Dobashi representatives, members visited three elderly-care facilities. Recognising the additional difficulties faced by senior citizens during a crisis, the team presented cheques totalling ₹2.50 lakh towards their ongoing care and daily requirements.
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The team could not travel physically to Naginimora because of hazardous road conditions. However, assistance for the area remains part of the ongoing relief programme.
The team has identified more than 30 impacted families, covering 37 severely affected households, and arrangements are being made for direct electronic transfers. A virtual prayer and fellowship programme is also planned in coordination with the residence of the Naginimora Students’ Union president before the transfers are made.
With more than ₹5.75 lakh already mobilised for direct assistance and related relief activities, the NIS team said the present exercise represents only the first phase, with additional assistance planned for other affected areas of Mon district.
Beyond influence to community action
The Creators for Community Initiative was conceived as part of NIS 2026 even before the Mon landslides, with the broader objective of encouraging content creators, artists and talented individuals to use their platforms, skills and networks for community-oriented initiatives across Nagaland.
Following the landslides, the NIS team and participating creators decided to make Mon one of the initiative’s first major relief interventions.
The organisers stressed that the initiative is not intended to portray content creators as sole responders to social or humanitarian crises. Instead, it seeks to demonstrate how people with digital platforms, creative skills, networks and community reach can contribute alongside citizens, local leaders, organisations and other stakeholders in times of need.
The visit to Mon, they said, was therefore not limited to distributing financial assistance but also involved listening to affected families, understanding their circumstances and ensuring that funds raised through public goodwill were directed responsibly.
The NIS team expressed gratitude to everyone who contributed to the campaign through donations, performances, technical assistance, volunteering, public outreach, social media support or by sharing the appeal.
