Stride towards #PeriodFriendlyWorld; Menstrual Hygiene Day

BY | Tuesday, 28 May, 2024

Menstrual Hygiene Day is a global movement commemorated every year on the 28th of May since 2014, marking 2024, 10 years of movement towards menstrual health and hygiene.

It is initiated by the WASHUnited with the aim to make menstruation a normal fact of life by 2030.

This year under the theme, “Together for a #PeriodFriendlyWorld” MH Day urges non-profits, governments, private sector, and millions of individuals to unite and increase awareness and action towards our common goal: a #PeriodFriendlyWorld.

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MH Day indicates that Menstrual Hygiene Day is more than an awareness day as it also focuses on two key aims, to break the taboo around menstrual health and hygiene by raising awareness and to shift the negative social norms around it. Second, urging leaders to prioritise and act on MHH at global, national and local levels.

On the official twitter X platform of @MHDay28May, Rosa Hernandez, P&G Senior Vice President, Research and Development of the Period Products remarks, “At P&G we’re all about creating a #PeriodFriendlyWorld. That means breaking down the stigmas that often surround something as natural and normal as menstruation” She added that along with her team, a mission is set “to improve the period experience for the millions of people who use our brands like Always and Whisper.” Additionally, she stated that their goal is to help every individual whether they experience periods or not, to feel as comfortable as they do at P&G when it comes to talking about periods and period products in the hopes that together we can create a world where everybody feels empowered to talk openly about menstruation.

Further in the same platform, Tshering Tobgay, Prime Minister of Bhutan also highlighted on the importance of raising awareness and breaking the taboos surrounding menstruation. He says, “For this, education, advocacy and open conversations are crucial, especially among us men and boys. Menstruation is often shrouded in shame and secrecy. We must work to break these taboos and promote a culture of openness and acceptance.” He also remarked, “Awareness and understanding is important for they can make us more empathetic and supportive… Empathy can lead to support.”

Additionally, Juanita Palaez, Global Vice President Adult and Feminine Care, Kimberly Clark also shared her company’s success as she stated, “through our SHE CAN platform, we have positively impacted the lives of more than 100 million women around the world by fighting stigmas, promoting access to education, and helping open doors for women to gain equal opportunity.” Adding, “Our Kotex Brand is committed to ensure a period never gets in the way of any woman’s progress. We are committed to champion women’s progress today and tomorrow.”

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