Atula N. Yeptho, 58, a resident of Kuhoxu village in Niuland and representing Hope Self Help Group (SHG), is proudly participating in the 25th Hornbill Festival at Kisama Heritage Village, with the support of the National Rural Livelihood Mission (NRLM), to promote her products as SHG.

Atula shared that since 2006 she has been making a variety of pickles, chips, and other food items by herself, all from her home. Despite having no formal training, her products have gained significant recognition, with many now being sold outside the state. Her journey began when she left her teaching profession, facing financial difficulties while trying to support her children. In search of an alternative income, Atula started her business with just Rs 3000, initially making Yonchak pickle. Her first batch received positive feedback from friends and neighbours, which gave her the confidence to expand her venture.

Her success has not only helped her sustain her family but also enabled her children to pursue and complete their education. Today, Atula is not only a successful pickle entrepreneur but also a skilled handloom and handicraft artisan, crafting products from her home.

Taking part in the Hornbill Festival is a significant milestone for Atula as it is her first time showcasing her products at such a prestigious event. Despite challenges such as frequent power outages while making her products, she fully embraced the opportunity provided by NRLM, preparing her displays in just two weeks.

Atula is eager to continue honing her business skills and expand her reach. She hopes that if selected again by NRLM, she would have the chance to return to the festival in future years.

In addition to her entrepreneurial efforts, Atula encourages unemployed youth to tap into their skills and talents, advising them not to solely depend on government jobs but to explore opportunities for self-reliance.