The Red Ribbon Club (RRC) of MGM College Dimapur conducted an intensified Information, Education, and Communication (IEC) Campaign on September 8 across five key locations in the city—Sub-jail Junction, DC Court Junction, Imli Ghas Junction, Notun Basti Junction, and City Tower.

The campaign, organised under the guidance of the RRC nodal officers, was aimed to create mass awareness on HIV and AIDS prevention, encourage healthy lifestyle practices, and reduce stigma and discrimination against people living with HIV and AIDS.

Through engaging flash mobs and traditional folk performances, the campaign drew public attention, blending entertainment with powerful social messaging.

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Before every performance, RRC nodal officer Fuchumo Yanthan highlighted the core objectives of the campaign. He stressed the importance of collective awareness and proactive action in combating HIV and AIDS while fostering a culture of inclusivity and empathy. He expressed gratitude to the gathered audience, acknowledging that their participation and encouragement transformed the campaign into a truly meaningful endeavour.

The campaign witnessed enthusiastic public response, with community members showing interest and extending their support. “Community involvement is crucial for the success of such initiatives,” Yanthan remarked, appreciating the cooperation extended by all present. The Intensified IEC Campaign stood out as a positive platform for spreading awareness and reinforcing the message of responsibility, care, and compassion. It also underscored MGM College’s commitment to community service and social responsibility, making it a remarkable step towards building a healthier and more aware society.