The Kohima Press Club (KPC) observed the National Press Day on November 16 at Hotel Japfü, Kohima with Prof. G.T. Thong, Pro-Vice Chancellor of Nagaland University, Kohima Campus, Meriema as the Guest speaker. Thong devled on this year’s theme, “The Changing Nature of the Press”.
Addressing the changing landcape of journalism in the face of technological advancements, globalization, and the rise of social media, Thong deliberated on the challenges faced by modern journalism citing the the explosion of information technology, which has led to the proliferation of fake news and misinformation. The unchecked spread of false narratives, often driven by political agendas through social media platforms, according to Thong, poses a significant threat to ethical journalism and informed public discourse.
“The speed and accessibility of information have redefined the way news is gathered and shared,” said Prof. Thong who also recalled the traditional methods of printing and producing news a few decades ago. He also rued that such meticulous verification of news are being replaced by rapid reporting, often at the cost of accuracy and depth. While social media has democratized content creation, allowing anyone with a smartphone to become a journalist, he expressed concern over the lack of professionalism among untrained individuals, which can lead to social unrest. Prof. Thong also delved on the impact of digital transformation which has enabled the press to expand its reach through online editions, and enabling global engagement.
The dangers of Increasing reliance on digital media which often confines users to ideological echo chambers and audience polarization in the digital age were also emphasised. Thong was also critical of the rise of freelance journalism and influencer culture, where he cautioned against the influence of political agendas, and promotional content in shaping public opinion as opposed to the public service mission of traditional journalism.
While news reporting has come a long way from hand-written stories to digital formats, Thong warned that the shift from traditional media to digital platforms demands constant adaptation by news providers to meet audience expectations and develop sustainable business models. In this regard, he remarked, “To stagnate is to perish!”.
The need for the press to uphold transparency, fairness, and accuracy while navigating the challenges of a rapidly changing media landscape was further reiterated by the Guest Speaker.
Download Nagaland Tribune app on Google Play
During the celebration, the Impact Journalism Award 2024 was also announced where Imti Longchar, a journalist from The Morung Express, received the award. The programme was chaired by Vishü Rita Krocha, General Secretary, KPC while a prayer was invoked by Reyivolü Rhakho, Member, KPC.
The presentation of the KPC-NBOCWWB certificates was conducted by Medolenuo Ambrocia, member secretary, KPC-NBOCWWB Media Fellowship Committee who also shared her experience as a former fellow. This year’s fellows Vibeituonuo Kuotsu, Kanili Kiho and Seyiekietuo Keretsü also shared briefly on their Fellowship experience.
Er. Vikeheto Naki, Deputy CEO, NBOCWWB also delivered remarks on KPC-NBOCWWB media fellowship where the investigative works produced by the fellows will be essential In formulating policies for construction workers in Nagaland.
